Using Analytics Software For Your Online Storefront
Most shopping cart solutions come with Google Analytics integration or various reporting tools, but for some merchants, a more robust analytics package is a must. Because of this, you may want to consider the variety of analytics tools available for your small business online. Learn about top analytics tools for your online store.
Clicktale Analytics Software
Clicktale offers the typical in page analytics that most online storefront owners need to better understand the user activity throughout their website. Not only does the analytics software help you determine what users are doing while visiting your online store, but also how to improve your site based on the data. Two of the coolest features that an ecommerce storefront owner would want to check out are the heatmaps and form analytics. Clicktale heatmaps give you a nice visual representation of what elements and parts of the online store visitors are interactive with. The Clicktale form analytics is extremely useful. It will help you improve your conversion funnel, as you will gain insight on why people abandon your online store shopping cart.
SpyFu Analytics Software
SpyFu is not the typical in page analytics solution. It is more of an external solution to figure out how well the website for your online storefront is performing when it comes to organic and paid search results. Not only does SpyFu help you learn more about your performance, it also helps you learn about your competition so you have all the information you need to make smart decisions on which marketing efforts to invest time into. Both organic and paid search analysis can be very difficult and time consuming without the right tool. When it comes to PPC, it can also be expensive if you try and compete on the wrong keywords with the wrong bids, which will cause you to lose money. Check out SpyFu to help you learn everything you need to know about your organic and paid marketing, so you can improve the performance of your ecommerce storefront.
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